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Marketing for Hospitality and Tourism ~
by author YUSNIZA KAMARULZAMAN, ASLINDA MOHD SHAHRUL, MAZLINA MAHDZAR

Key Features:

Designed in line with the undergraduate syllabuses of marketing for hospitality and tourism courses
Wide topic coverage, suitable for quick revision of marketing principles and applications in hospitality and tourism
Provides case studies and current examples from well-known local and international companies and products
Highlights important concepts using tables and figures
Key terms and exercises at the end of each chapter to enhance students\' understanding of the topics

Status : In Stock
Retail Price : RM40.90
Now Offer : RM40.90

ISBN:
9789834722531
Category:
Marketing
Format:
KULIT NIPIS
Publication Date:
2018
Publisher :
OXFORD
Pages:
284
Dimensions (mm):
167 x 245 x 14
Weight:
0.55

 

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