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Marketing for Hospitality and Tourism *
by author YUSNIZA KAMARULZAMAN, ,

Key Features:

• Designed in line with the undergraduate syllabuses of marketing for hospitality and tourism courses
• Wide topic coverage, suitable for quick revision of marketing principles and applications in hospitality and tourism
• Provides case studies and current examples from well-known local and international companies and products
• Highlights important concepts using tables and figures
• Key terms and exercises at the end of each chapter to enhance students' understanding of the topics

Status : In Stock
Retail Price : RM40.90
Now Offer : RM40.90

ISBN:
9789834722531
Category:
Marketing
Format:
KULIT NIPIS
Publication Date:
2018
Publisher :
OXFORD
Pages:
284
Dimensions (mm):
167 x 245 x 14
Weight:
0.55

 

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