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Principles of Marketing, 3/e ~
by author YUSNIZA KAMARULZAMAN, NOR KHALIDAH ABU,

Key Features:

Designed in line with the undergraduate syllabus of marketing prescribed in the Malaysian public and private universities
Wide topic coverage suitable for quick revision of principles of marketing
Provides Case Application and current examples from Malaysia and other countries
Includes Discussion Questions and answer guides in every chapter for better grasp of topics
Highlight important concepts using suitable charts, tables and figures for quick review and recall

Status : In Stock
Retail Price : RM35.90
Now Offer : RM35.90

ISBN:
9789834721381
Category:
Marketing
Format:
KULIT NIPIS
Publication Date:
2017
Publisher :
OXFORD
Pages:
350
Dimensions (mm):
170 x 245 x 17
Weight:
0.65

 

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