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Marketing Management, 2/e *
by author YUSNIZA KAMARULZAMAN, NOR KHALIDAH ABU,

Key Features:

• Designed in line with the undergraduate syllabus of marketing prescribed in the Malaysian public and private universities
• Wide topic coverage suitable for quick revision of marketing management
• Provided Case Application and questions at the end of chapters useful as self test and group study
• Includes Discussion Questions and answers in every chapter for preparation before exams
• Highlights the important concepts and procedures through suitable tables, boxes and figures for quick review and call

Status : In Stock
Retail Price : RM40.90
Now Offer : RM40.90

ISBN:
9789834715311
Category:
Marketing
Format:
KULIT NIPIS
Publication Date:
2016
Publisher :
OXFORD
Pages:
443
Dimensions (mm):
170 x 248 x 22
Weight:
0.80

 

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