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Marketing Management ~
by author YUSNIZA KAMARULZAMAN, ,

Key Features:

Designed in line with the undergraduate syllabus of marketing prescribed in the Malaysian public and private universities
Wide topic coverage suitable for quick revision of marketing management
Provided Case Application and questions at the end of chapters useful as self test and group study
Includes Discussion Questions and answers in every chapter for preparation before exams
Highlights the important concepts and procedures through suitable tables, boxes and figures for quick review and call

Status : Out of Stock
Retail Price : RM30.90
Now Offer : RM30.90

ISBN:
9789834703691
Category:
Marketing
Format:
KULIT NIPIS
Publication Date:
2012
Publisher :
OXFORD FAJAR
Pages:
410
Dimensions (mm):
172 x 246 x 22
Weight:
0.80

 

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