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Strategic Management, 2/e *
by author ZAINAL ABIDIN MOHAMED, HO JO ANN, WONG FOONG YEE

Key Features:

� Complies with the Strategic Management syllabi of local institutions of higher learning
� Presents the content in an accessible manner using localized examples and scenarios
� Covers the action plan as part of the implementation phase, and the strategic planning system, both of which are rarely covered in other strategic management course books
� Provides six real and comprehensive case studies which help students link what they have learned to the real world

Status : In Stock
Retail Price : RM49.90
Now Offer : RM49.90

ISBN:
9789834710446
Category:
Management
Format:
KULIT NIPIS
Publication Date:
2014
Publisher :
OXFORD
Pages:
272
Dimensions (mm):
190 x 260 x 13
Weight:
0.75

 

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